In the aftermath of the most current round of Apple i-phone location tracking, Apple has released a Q&A addressing the issue and what they’re doing to fix it. But the most important question to be answered may still be why does it matter?

Tracking your location: The I-Phone (now in white)
Sure, nobody likes to find out that their favorite little gadget has location tracking software built into it. There have been enough movies made about just that subject that it’s easy to get carried away by visions of corrupt corporations or secret government agencies using it to control your life.
In reality though, what Apple is doing is much less sinister and actually completely normal. So what exactly are they doing with that all-important information? Using it to improve services.
That’s right. The location information (and it’s not your location, by the way, but the location of the closest wi-fi hotspots and cell towers) is sent to Apple completely anonymously and used by them to make their GPS and other services faster. Also, according to their Q&A,
“Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years. “
In other words, they want to give you instant traffic updates and to do it, they need your help. Or more accurately, your phone’s help.
The funny thing about this whole situation is that other companies, notably Google, have been doing the same type of thing for years. The difference here is that no one knew that Apple was doing it, so when they found out they automatically suspected a hidden motive. Because Apple has nothing better to do that collect random, useless data about where their customers are at all times, right?
But wait. Is this really a problem? New social media like Foursquare actually asks its users to voluntarily give out their location information, and they do it. If letting people know where you are at all times is now the trendy thing to do, then maybe Apple just wanted to be a part of the action. It wouldn’t be the first time.
Yes, Apple made a few mistakes. Yes, they should have been forthcoming about what information they were collecting. Does it make a difference to the average iphone user? No. In a week, a little software update will find it’s way to your phone and quietly fix all the problems. And by that time, you’ll have already forgotten that there was ever a problem at all.
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